U.K. Rejects Jesus as Trademark for Jeans

Law360, New York (December 11, 2003, 12:00 AM EST) -- The U.K. Patent Office rejected an application to register "Jesus" as a trademark to sell jeans and other clothing, ruling that it was deemed "morally offensive to the public."

The registrar at the Patent Office said in his judgment that he had considered the application through the eyes of a "right-thinking member of the public". It would cause "greater offence than mere distaste to a significant section of the general public", he said.

The use of the name by the Luxembourg-based jeans company was "contrary to...
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