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Expert Analysis

Copy Protection Software: Learning From Sony's Public-Relations Debacle

By Marius Meland (March 22, 2006, 12:00 AM EST) -- Last year, Sony BMG Music Entertainment (Sony) added a new kind of copy protection software to some of its music CDs. Unlike other widely used copy protection software which remains on the CD, Sony's software installed itself onto unsuspecting music buyers' computers. Later, after widespread criticism and several lawsuits, Sony did an about-face and released uninstall software to remove its software and offered to replace the music CDs. Nonetheless, Sony's policy reversal was too late to prevent a class action lawsuit and another suit brought by the Texas Attorney General alleging violations of Texas' Deceptive Trade Practices Act....

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