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Expert Analysis

Company Reputation Won't Stop FTC Ad Investigations

Law360, New York (October 21, 2014, 11:16 AM EDT) -- The chairwoman of the Federal Trade Commission, Edith Ramirez, has announced the FTC is significantly increasing scrutiny and enforcement of mainstream advertising by reputable companies. Chairwoman Ramirez recently said that the FTC is increasing enforcement against not only "outright fraud," but also national advertising campaigns. As the chairwoman stated, "advertising must be truthful and nondeceptive," and the FTC's vigorous false advertising enforcement aims to keep advertisers honest....

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