Law Firms Ramp Up Their Media Outreach

Law360, New York (June 13, 2008, 12:00 AM EDT) -- For many years the idea of having a public relations department was anathema to most law firms. But as they compete ever harder for clients, a majority of big firms have now hired at least one full-time in-house PR professional, and nearly all firms, no matter what size, work at least occasionally with outside PR agencies.

Joshua M. Peck, senior media relations manager at Duane Morris LLP, roughly estimated that 75% of the Am Law 100 firms currently employ in-house PR pros. The number of full-timers...
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