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Expert Analysis

Mass Customization — Brought To You By 3-D Printing

Law360, New York (January 7, 2015, 10:07 AM EST) -- Mass customization is somewhat of an oxymoron. How can a company achieve scalable production and distribution of its products on the one hand, yet achieve true personalization on the other? Until recently, mass customization was typically limited to the insertion of customer-selected components or options in built-to-order products. Though this approach offers some customization, it typically does not accommodate tailor-made components, designed especially for or by the customer....

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