Takeaways For Advertisers From Pom Wonderful Ad Case

Law360, New York (February 17, 2015, 1:00 PM EST) -- On Jan. 30, 2015, the D.C. Circuit largely affirmed the Federal Trade Commission's ruling that Pom Wonderful LLC made false and misleading advertising claims that its pomegranate juice products were effective in fighting various diseases. See Pom Wonderful v. FTC, No. 13-1060 (D.C. Cir. Jan. 30, 2015). Of particular note to advertisers, however, is the portion of the FTC's decision that the court did not uphold — the requirement that Pom Wonderful support any future claims of disease-related benefits with two clinical trials....

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