IP Practice: Hogan & Hartson

Law360, New York (July 14, 2008, 12:00 AM EDT) -- Companies have begun to realize the importance of protecting not only their brand names but any nontraditional trademarks, such as the color combination in their logos or their product packaging, thereby creating new and different work for IP attorneys, said Raymond Kurz, head of the intellectual property group at Hogan & Hartson LLP.

“Some companies tend to think of trademarks just in terms of brand names, but consumers reach for a product based on what it looks like, so trade dress can sometimes be more important...
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