Navigating The Legal Risks Of Native Advertising

Law360, New York (March 5, 2015, 1:17 PM EST) -- Native advertising has become popular with advertisers and publishers, but it has raised concerns by the Federal Trade Commission and National Advertising Division of the Advertising Self-Regulatory Council, and spawned lawsuits by content owners and persons referenced or depicted. It is important to understand the legal issues and risks before "going native" and to implement policies and practices that reduce risks of claims and of consumer loss of confidence....

Law360 is on it, so you are, too.

A Law360 subscription puts you at the center of fast-moving legal issues, trends and developments so you can act with speed and confidence. Over 200 articles are published daily across more than 60 topics, industries, practice areas and jurisdictions.


A Law360 subscription includes features such as

  • Daily newsletters
  • Expert analysis
  • Mobile app
  • Advanced search
  • Judge information
  • Real-time alerts
  • 450K+ searchable archived articles

And more!

Experience Law360 today with a free 7-day trial.

Start Free Trial

Already a subscriber? Click here to login

Hello! I'm Law360's automated support bot.

How can I help you today?

For example, you can type:
  • I forgot my password
  • I took a free trial but didn't get a verification email
  • How do I sign up for a newsletter?
Ask a question!