Rapper 50 Cent Says Taco Bell 'Stole Endorsement'

Law360, New York (July 24, 2008, 12:00 AM EDT) -- East Coast rap legend Curtis Jackson, also known as 50 Cent, has alleged that fast food giant Taco Bell Corp. illegally co-opted his moniker and persona for its hip-hop based “79-89-99 Cent Why Pay More?” campaign.

The suit, filed Wednesday in the U.S. District Court for the Southern District of New York, is seeking injunctive relief and damages for copyright infringement, unfair competition and violation of privacy.

Jackson, who's also called “Fiddy,” is asking for damages to be determined at trial (“presently believed to exceed $1...
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