U.K. Regulator Says Shell Oil Ad Is 'Greenwashing'

Law360, New York (August 14, 2008, 12:00 AM EDT) -- As part of its effort to stop the extraction of fossil fuel from Canada's vast oil sands, the World Wildlife Fund won a ruling from a British advertising regulator Wednesday that says a Shell ad calling the extraction “sustainable” amounted to an attempt to mislead consumers.

The ruling delves into the issue of “greenwashing,” in which ads touting corporate environmental awareness and earth-friendly practices often are criticized by environmental groups, who see them as false or misleading. A profusion of such ads have appeared in recent...
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