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Expert Analysis

The Trouble With Google

Law360 (September 25, 2008, 12:00 AM EDT) -- "Google is in a very strong position in the search ad segment with market shares ranging from 50-80 percent in the various member states ... it therefore seems that many advertisers depend on Google's search ad services and that the revenues derived from Google's (search) ad intermediation make Google an almost irreplaceable source of income for many publishers. In most cases Google's search ad competitors ... do not seem to be a real alternative."...

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