Hershey's Sues Furniture Chain Over Candy Bar Ad

Law360, New York (October 22, 2008, 12:00 AM EDT) -- The Hershey Company has been none too sweet to Art Van Furniture Inc., suing Michigan’s largest furniture retailer for a delivery truck design that allegedly infringes the candy bar king’s trade dress.

The complaint, filed Tuesday in the U.S. District Court in the Eastern District of Michigan, claims Art Van uses an image on the side of one of its trucks — which has been featured on the Art Van Web site — that violates Hershey’s brand identity.

The action centers on a truck design that...
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