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Expert Analysis

Why Some Consumers Benefit From False Advertising

Law360, New York (April 7, 2016, 5:26 PM EDT) -- Classes of consumers frequently sue companies alleging they suffered economic damages as a result of false advertising or other deceptive promotional activities. These cases are brought under different state consumer protection statues. Some of these statues, such as California's Unfair Competition Law, allow a class of consumers to sue even if not all class members were deceived by the false advertising....

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