Ford Can Use 'Fun' As Trademark In EU

Law360, New York (December 2, 2008, 12:00 AM EST) -- Ford Motor Co. has won an appeal in a European court to use the word “fun” as a trademark in association with its motor vehicles sold in Europe.

On Tuesday, the European Court of First Instance overturned multiple decisions from the European Union’s Trade Marks and Designs Office that had previously denied Ford’s right to trademark the word “fun.”

Ford filed for the trademark in June 2005 with the Office for Harmonization in the Internal Market, now known as the Trade Marks and Designs Office, but...
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