Law360, New York (July 8, 2016, 11:35 AM EDT) -- Direct-to-consumer laboratory testing, also known as direct access testing, permits consumers to order laboratory tests directly from a laboratory and eliminates the involvement of a health care professional. Direct-to-consumer genetic testing refers to genetic tests that are marketed directly to consumers. The tests can range from basic cholesterol or vitamin level testing to screening for parasites and disease. In some cases, specimen collection can be as simple as swabbing the inside of the cheek from the comforts of home. Recently, Kalorama Information, a pharmaceutical-industry research firm, said the U.S. market for direct-to-consumer genetic testing and routine laboratory testing was valued at $131 million in 2015, up from $15 million in 2010, and the market is expected to grow past $350 million by 2020.[1] The tests are primarily sold online or through multilevel marketing networks....