Google Case Could Clarify Internet Trademark Law

Law360, New York (January 21, 2004, 12:00 AM EST) -- Intellectual property attorneys are closely watching a California lawsuit that could clarify the extent to which internet search results can be linked to queries for trademarked terms.

Internet search engine Google filed a complaint in the U.S. District Court in the Northern District of California on Nov. 24 last year to seek a declaratory judgment that its policy regarding the sale of keyword-triggered advertising does not constitute trademark infringement.

The lawsuit seeks to pre-empt an expected wave of litigation over the way Google displays advertisements next...
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