Upheaval Forces Firms To Rethink Marketing

Law360, New York (February 19, 2009, 12:00 AM EST) -- Facing a deflated economy and, in most cases, decreased business prospects, law firms must be increasingly savvy in exploring new areas of business development.

Many firms are slashing less-profitable marketing endeavors and shifting their focus to sales and more direct business developments efforts.

With partner profits down by as much as 10 percent in some U.S. firms, they are looking at new areas for business development — ranging from online social networking to creative billing and legal perks — to attract new business and make sure...
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