IP Innovation In A Down Economy

Law360, New York (March 11, 2009, 12:00 AM EDT) -- Economic downturns present a “catch-22” for companies that rely on continuous innovation to remain competitive.

Business experts point out the need to maintain, and even increase, investment in innovation in recessions to offer nontraditional value propositions and to ensure competitiveness upon recovery.

Economic downturns, however, urge cost-cutting and retrenchment and are hardly conducive to the risks associated with product innovation and the cost burdens of protecting them.

This article assumes there are significant economies to be realized in the business processes of innovation and patent protection...
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