Drugmakers' Google Links Draw Wrath Of FDA

Law360, New York (April 8, 2009, 12:00 AM EDT) -- Thursday is the deadline for 14 drugmakers — including Pfizer Inc., Eli Lilly & Co. and GlaxoSmithKline PLC — to respond to the U.S. Food and Drug Administration's complaint that they are violating the law by omitting risk information in sponsored links on Google and other search engines.

The FDA's Division of Drug Marketing, Advertising and Communications sent letters on March 26 to Pfizer, Eli Lilly and GSK along with Biogen Idec, Sanofi-Aventis, Forest Laboratories Inc., Cephalon Inc., Bayer AG, Johnson & Johnson, Novartis Pharmaceutical Corp.,...
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