Kellogg, FTC Settle Over Brain-Boosting Cereal Ads

Law360, New York (April 20, 2009, 12:00 AM EDT) -- Kellogg Co., one of the world’s largest cereal producers, has reached a deal with the Federal Trade Commission over claims of false advertising related to the company's assertion that Frosted Mini-Wheats can improve children’s attentiveness by nearly 20 percent.

The agreement, announced Monday by the FTC, requires Kellogg to pull marketing that claims the cereal is “clinically shown to improve kids’ attentiveness by nearly 20 percent.” The cereal maker is also barred from making similar claims about cognitive benefits unless they are “substantiated and true,” according...
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