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Analysis

What Attys Can Learn From PE's Focus On Building A Brand

By Benjamin Horney (October 24, 2017, 3:16 PM EDT) -- Private equity firms are placing more and more importance on the development of a strong brand in order to stand out above competitors as they seek deals and investor dollars, and attorneys who can provide meaningful assistance will benefit by earning client trust and raising their own practice's profile in the meantime....

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