Coca-Cola Unit Sued Over 'Misleading' Simply Orange Labels

Law360, New York (March 09, 2012, 9:23 PM ET) -- The Coca-Cola Co. unit Simply Orange Juice Co. was hit with a proposed consumer class action Thursday accusing it of making highly processed juice containing artificial flavors while misleading customers that its brand of juice products is fresh and natural.

In a complaint filed in California federal court, plaintiff Kirk Yee claims the juice products, which are advertised with the tagline “Honestly Simple,” undergo processing steps including deaeration, which removes the naturally occurring oxygen in freshly squeezed citrus juices, after which the company allegedly adds flavor...
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Case Information

Case Title

Yee v. Simply Orange Juice Company et al


Case Number

3:12-cv-01170

Court

California Northern

Nature of Suit

Fraud or Truth-In-Lending

Judge

Claudia Wilken

Date Filed

March 8, 2012

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