Try our Advanced Search for more refined results

Expert Analysis

Back To The '90s: Retail Pricing Class Actions Return

Law360, New York (September 11, 2014, 10:36 AM EDT) -- In the 1950s and 1960s, many of the deceptive advertising cases brought by the Federal Trade Commission and state attorneys general involved challenges to alleged "fictitious price advertising" by retailers. Indeed, the FTC determined that deceptive price advertising was such a serious problem (e.g., with respect to the alleged misuse of manufacturers' suggested retail prices and references to purported "former" higher prices that were in fact rarely or never charged) that, in 1964, it issued "Guides Against Deceptive Pricing" to assist retailers in compliance.[1]...

Law360 is on it, so you are, too.

A Law360 subscription puts you at the center of fast-moving legal issues, trends and developments so you can act with speed and confidence. Over 200 articles are published daily across more than 60 topics, industries, practice areas and jurisdictions.


A Law360 subscription includes features such as

  • Daily newsletters
  • Expert analysis
  • Mobile app
  • Advanced search
  • Judge information
  • Real-time alerts
  • 450K+ searchable archived articles

And more!

Experience Law360 today with a free 7-day trial.

Start Free Trial

Already a subscriber? Click here to login

Related Sections

Law Firms

Government Agencies

Hello! I'm Law360's automated support bot.

How can I help you today?

For example, you can type:
  • I forgot my password
  • I took a free trial but didn't get a verification email
  • How do I sign up for a newsletter?
Ask a question!