Law360, New York (November 03, 2008, 12:00 AM ET) -- Wild West, Gold Rush, Feeding Frenzy, Free-for-All. Phrases to describe a Western film or wrestling competition? No. Unfortunately (and especially unfortunately if you’re a brand owner), they’re phrases widely used to describe the upcoming expansion of the Internet domain name space through the introduction of new generic Top Level Domains (gTLDs).[1]
Brand owners must soon decide whether to apply for a new gTLD and, if not, how to best protect their brands in an environment with as many as 500 new gTLDs. Both decisions involve important...
The Impending Introduction Of New GTLDs
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