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ROSSI v. THE PROCTER & GAMBLE COMPANY
Case Number:
2:11-cv-07238
Court:
Nature of Suit:
Multi Party Litigation:
Class Action
Judge:
Firms
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October 04, 2013
Crest False Ad Settlement Gets NJ Judge's Final Nod
A New Jersey judge on Thursday granted final approval to a deal shutting down a class action accusing Procter & Gamble Co. of misleading consumers into paying extra for Crest toothpaste that allegedly promised faster relief from tooth sensitivity than it could deliver.
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February 25, 2013
Procter & Gamble Settles Crest Toothpaste False Ad Suit
A New Jersey federal judge on Thursday signed off on a proposed settlement in a class action alleging Procter & Gamble Co. falsely labeled its Crest Sensitivity Treatment & Protection toothpaste to trick consumers into paying a premium over comparable products.
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July 12, 2012
P&G Can't Duck Crest False Labeling Claims
Procter & Gamble Co. cannot dodge claims that it falsely labeled Crest Sensitivity treatment and protection toothpaste, a New Jersey federal judge ruled Tuesday after finding the proposed class action meets the standards set by federal statute.
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December 15, 2011
P&G Faces Class Action Over Toothpaste Pain Relief Ads
The Procter & Gamble Co. falsely advertised that its Crest Sensitivity Treatment & Protection toothpaste eased teeth sensitivity within minutes, a proposed class action alleged Tuesday, following a Council of Better Business Bureaus recommendation that P&G yank its "relief within minutes" claim.