Law360, New York (July 7, 2014, 10:59 AM EDT) -- Product labeling claims against food and beverage companies have been on the rise in recent years. As various factions seek to battle the ongoing obesity epidemic in the U.S., food and beverage companies are seeking to advertise to an expanding group of health-conscious consumers. Product labels now tout the health benefits and "natural" nature of a company's products. And, where a product manufacturer seeks to advertise to capitalize on consumer preferences, you can be sure to find plaintiffs' lawyers there seeking to find an aspect of that advertising to challenge. The current trend in food and beverage litigation revolves around claims that product manufacturers are misleading consumers by portraying their products as healthier or more "natural" than they actually are....
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