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Expert Analysis

Competitors Push Back With False Advertising Laws

Law360, New York (August 31, 2015, 10:47 AM EDT) -- In a time when the "disruptive" label is far from viewed as pejorative and, in fact, deemed essential for many new business models, existing market participants looking to fight back are turning to powerful federal and state false advertising laws to re-establish the rules of the game. Indeed, while much of the glamour in the world of modern commercial litigation among rivals is reserved for high-stakes intellectual property and/or antitrust battles, many are finding highly effective tools outside of those conventionally complex, technical (and expensive) legal frameworks....

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