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Expert Analysis

Big Data Can Yield Big Insights On Promotional Practices

Law360, New York (August 14, 2014, 11:40 AM EDT) -- In recent years, the use of big data and analytics have become more prevalent than ever before. Not surprisingly, this general trend has also affected the way government investigations and private litigation have unfolded with respect to allegations of improper promotional practices by manufacturers in the health care sector. Plaintiffs and defendants in this context have increasingly relied on big data to make their case, due in part to greater accessibility of both larger quantities and wider varieties of health care data, together with expansive increases in ever-cheaper computing power....

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