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Expert Analysis

Promotional Allowances In A New Retail Environment

Law360, New York (October 17, 2014, 10:59 AM EDT) -- On Sept. 24, 2014, the Federal Trade Commission revised its "Guides for Advertising Allowances and Other Merchandising Payments and Services" ("the Fred Meyer guides").[1] The revisions reflect the growing importance of the Internet and online commerce, recognizing explicitly that online retailers can and often do compete with brick-and-mortar retailers. They also reflect the commission's recognition of the dynamic nature of markets and that technological and other changes in methods of doing business frequently warrant reevaluations of traditional market definitions....

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