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Expert Analysis

What's In A Name? When 'Just Mayo' Isn't 'Mayonnaise'

Law360, New York (November 13, 2014, 6:44 PM EST) -- Unilever's recent false advertising lawsuit against Hampton Creek Inc.'s "Just Mayo" trademarked brand of egg-free mayo raises a number of hot button issues in food and false advertising law, with perhaps echoes of the recent U.S. Supreme Court decision in Pom Wonderful LLC v. The Coca-Cola Company. The case under consideration here is Conopco Inc. dba Unilever v. Hampton Creek Inc., Case No. 2:14 Civ. 06856 (WHW)(CLW) (D.N.J. Oct. 31, 2014)....

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