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Expert Analysis

Franchising And The Internet: New Challenges In The EU

Law360, New York (July 1, 2015, 10:34 AM EDT) -- Since the beginning of the millennium, franchisers have struggled to come to terms with how they can best include the Internet as part of their franchise strategy. This has not been without its legal and commercial challenges, as franchisers inevitably want to control or limit the extent or way in which their franchisees use the Internet. However, European Union and member state competition rules impose strict limits on the extent to which a franchiser can prevent its franchisees from selling the franchiser's products online and franchise agreements which seek to restrict a franchisee's use of the Internet in the EU may well be neither valid nor enforceable....

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