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Expert Analysis

Protect Your Business: Define A Social Media Policy

Law360 (December 6, 2010, 1:54 PM EST) -- Businesses today are accustomed to using the Internet to increase awareness, generate interest in goods and services, educate and inform customers and clients, and keep the general public aware of its core competencies. But social networking sites are a different game than business websites, Google ad words and other online search mechanisms that have been part of business for the better part of this decade. Recently, social networking has taken a front seat in the communications efforts that many companies use. The big three — Facebook, LinkedIn and Twitter — are steadily attracting new users, providing businesses with a different platform and new audiences for their products and services....

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