Law360, New York (October 14, 2014, 10:13 AM EDT) -- Mobile applications or "apps" are everywhere. Mobile devices are outselling personal computers, and an increasing percentage of Internet access is made through mobile devices. These developments have driven the rapidly growing usage of apps. It has therefore become increasingly important for companies to invest in and develop mobile apps. Because mobile apps are essentially just a specific type of software, app development presents many of the same challenges involved in a traditional software development project. However, there are some pronounced or unique intellectual property, ownership, privacy, data security and advertising considerations that a company should keep in mind when developing a mobile app....