HIPAA Update Will Shake Up Marketing, Fundraising Efforts
By Rachel Slajda
Law360, New York (January 23, 2013, 7:46 PM EST) -- Under a new overhaul to the Health Insurance Portability and Accountability Act, health providers and insurers must change the way they use protected information to target patients for fundraising and third-party marketing, which could improve donations but make it harder for drug companies and others to market to patients.
The final rule, which will be published in the Federal Register on Jan. 25, implements scores of changes made to the Health Insurance Portability and Accountability Act in 2009. The biggest change is making the vendors and...