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Expert Analysis

The Rush To Efficiency And Diminishment Of Trademarks

Law360, New York (March 17, 2015, 10:28 AM EDT) -- It's no secret that trademarks serve to protect consumers against confusion in the marketplace. Historically, craftspeople would stamp their name or initials on merchandise so that consumers knew the source of the goods. Buyers would look out for the desired trademarked merchandise and, in doing so, would avoid purchasing inferior goods. This is the reason why, priority aside, the likelihood of confusion is a fundamental test of trademark infringement....

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