Apple Adds False Ad Claim In Amazon 'Appstore' IP Fight

Law360, Chicago (November 17, 2011, 1:01 PM ET) -- Apple Inc. added a false advertising claim Wednesday to its trademark infringement and unfair competition suit alleging Amazon.com Inc.'s use of the term "Appstore" to describe its Android smartphone service deceives consumers into likening it to Apple's service.

The latest claim, brought under the Lanham Act in the second amended complaint Apple lodged in California federal court Wednesday, expands the suit Apple launched against Amazon on March 18 in which it alleges that the online retailer's new mobile Appstore software infringes the trademark for its own...
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