Universal Says '50 Shades' Porn Knockoffs Will Ruin Brand

Law360, San Diego (January 30, 2013, 10:57 PM ET) -- Universal City Studios LLC and the copyright owner of the best-selling “Fifty Shades” book series asked a California federal court on Tuesday to bar adult film studio Smash Pictures Inc. from marketing and selling pornographic adaptations of the trilogy, claiming the “cheaply produced” knockoffs are likely to taint public perception of the trilogy and the forthcoming Universal films.

Universal and Fifty Shades Ltd. seek a preliminary injunction against Smash, which allegedly produced “Fifty Shades of Grey: A XXX Adaptation,” based on the novel by author E.L....
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