NFL Says Consumer Can't Bring Suit Over Reebok Deal
By Jonathan Randles
Law360, New York (February 5, 2013, 8:10 PM EST) -- The National Football League said Tuesday that a California consumer lacks standing to pursue a proposed class action challenging its exclusive license with Reebok International Ltd., a deal that expired last year, because the plaintiff is not an apparel manufacturer competing for the right to sell league merchandise.
The NFL urged a California federal judge to dismiss a complaint lodged by plaintiff Patrick Dang who contends consumers would pay less for branded apparel if clubs licensed team merchandise individually. Reebok's license was won in 2000 through...