U. of Penn. Sues Consulting Firm Over 'Wharton' Name

Law360, New York (March 28, 2013, 4:40 PM ET) -- The trustees of the University of Pennsylvania slapped consulting firm the Wharton Business Foundation with a trademark and unfair competition suit Wednesday, accusing it of using the Wharton mark without permission to exploit the reputation of the university's renowned business school.

In addition to using identifiers like “Wharton University” to sell business education and consulting services, WBF has willfully misrepresented that “Wharton Business Foundation University” and “Wharton University” are registered trademarks when in fact, WBF hasn't even even applied for U.S. Trademark Office registration of either,...
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