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Expert Analysis

New Ways To Combat Counterfeiting And Piracy In China

Law360, New York (March 11, 2014, 6:36 PM EDT) -- E-commerce sales in China have skyrocketed in recent years. For example, on a single day, Nov. 11, 2013, the leading Chinese e-commerce website, Taobao.com, sold a record-breaking 35 billion RMB ($5.77 billion) worth of merchandise online. Unfortunately, many Chinese websites have online merchandise that include counterfeit and pirated products, as noted in the 2013 list of "Notorious Markets" by the United States Trade Representative's Office. Therefore, IP owners, including U.S. consumer products companies, must develop a new effective strategy in combating trademark counterfeiting and copyright piracy in China in this digital age....

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