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Expert Analysis

Brand Owners Can Make Trademark Tacking Stick

Law360, New York (January 26, 2015, 4:04 PM EST) -- The U.S. Supreme Court's unanimous decision in Hana Financial Inc. v. Hana Bank, 574 U.S. ___ (2015), last week definitively established that trademark tacking is a question for juries. Trademark tacking, or the ability to "tack" a new mark to an older mark, allows brand owners to make slight modifications to and modernize or "refresh" trademarks without fear of losing trademark protection....

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