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Expert Analysis

'Chicago Mix' — Generic Popcorn Blend Or Trademark?

Law360, New York (March 23, 2015, 11:24 AM EDT) -- The heat is rising in a battle that pits small popcorn manufacturer Candyland Inc. against industry giants Cornfields Inc. and Snyder's-Lance Inc. The kernel of the argument is the term "Chicago Mix." Candyland registered the "Chicago Mix" trademark more than 20 years ago, and claims that others using the mark are infringers. Cornfields and Snyder's-Lance disagree, and have asserted that "Chicago mix" is the generic name for a blend of caramel and cheese popcorn....

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