Law360, New York ( February 4, 2016, 10:11 AM EST) -- Sazerac Brands LLC, the New Orleans-based beverage maker, owns a successful liquor brand, the "Fireball," a cinnamon whisky popularly imbued in the form of shots. According to a 2014 Bloomberg Businessweek, the Fireball is one of the most successful liquors of the decade and sales of the Fireball exceeded $61 million in 2013....
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