Law360, New York (April 15, 2009, 12:00 AM ET) -- Internet naming is on the brink of the most significant change since its inception. The Internet Corporation for Assigned Names and Numbers, “ICANN,” has adopted a program that will allow the introduction of an almost unlimited number of new generic Top-Level Domains (gTLDs).[1]
In other words, the Internet world may expand to include not just “.com” and “.net”, but also countless others such as “.microsoft”, “.disney” or “.fashion”. The new regime could fundamentally alter the way in which trademark owners protect their marks on the Internet....
Opportunities And Risks With New GTLDs
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