GCs To Firms: Keep Wooing Us

Law360, New York (October 24, 2013, 6:33 PM ET) -- Law firms aiming to snag new corporate clients or to hold on to existing ones should remember that the courtship is never over and that nurturing those relationships by offering creative value-added services can get law firms ahead of competitors, corporate attorneys said at a panel Thursday.

Corporate law departments want outside legal teams that keep costs down, think ahead of the curve and have a thorough understanding of the client’s needs and business goals, counsel from the National Football League, Colgate-Palmolive Co. and American Stock...
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