Law360, New York (March 19, 2010, 6:02 PM ET) -- Companies commonly sell multiple products to the same customers, and in some cases sell inputs of those products to one set of customers who then become their competitors in selling the final product.
The myriad of approaches used to offer products together for sale, whether in an integrated fashion or not, is often described as “bundling” and has presented challenges to the courts and antitrust litigants in terms of providing an underlying economic theory to describe the behavior and in determining the necessary elements when challenged...
Norvir And The Difficulties In Analyzing Bundling
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