Even The FDA Is Keeping Up With The Kardashians

Law360, New York (August 20, 2015, 10:44 AM EDT) -- This week, the U.S. Food and Drug Administration Office of Prescription Drug Promotion (OPDP) issued a warning letter to Duchesnay Inc. regarding certain Facebook, Instagram and Twitter social media posts made by Kim Kardashian about the company's product DICLEGIS, which is indicated for the treatment of nausea and vomiting of pregnancy in women who do not respond to conservative management. While OPDP has reduced its issuance of warning and untitled letters in the past two years,[1] this warning letter demonstrates the agency's ability to swiftly threaten enforcement action and demand broad corrective action when it has concerns about social media promotion.[2] It also demonstrates that OPDP's Bad Ad Program is still in full force, as the violative materials were submitted as a complaint....

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