Emerging Sports — A Decathlon Of Legal, Business Issues

By Brian Socolow, Loeb & Loeb LLP (November 30, 2016, 11:38 AM EST) -- While you may never have heard of rugby sevens or drone racing, these and many other emerging sports generate tens of billions of dollars annually. Growing an emerging sport can mean taking advantage of myriad opportunities but can often feel like a grueling parkour course. In addition to issues related to revenue generation, like ticket sales and sponsorship arrangements, emerging sports regularly face challenges around leadership and organizational structures, intellectual property protection and managing television and broadcast rights, among others. And much like parkour, how an emerging sport navigates the contours of its landscape can dictate its success....

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