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Kellogg Lobs $127M Takeover Bid For Egyptian Biscuit Maker

By Linda Chiem (November 20, 2014, 5:34 PM EST) -- U.S. breakfast cereal giant Kellogg Co. has launched a $127 million offer to buy Egyptian biscuit maker BiscoMisr, topping a $118.8 million rival offer from private equity firm The Abraaj Group that heats up the bidding war for BiscoMisr, according to filings with Egyptian regulators on Thursday....

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