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Expert Analysis

Imminent College Athlete Licensing Puts Cos. On Notice

By Geoffrey Lottenberg (January 3, 2020, 2:39 PM EST) -- Since California's adoption of the Fair Pay to Play Act[1] in the early fall of 2019, the education, sports and legal communities have been buzzing about the prospect that college athletes may finally be able to profit off their names and likenesses....

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